Overview: Membership continues to be a primary focus at the component and national level. Despite efforts to identify member value, implementation of incentive programs, and marketing campaigns, membership growth remains stagnant. The purpose of this proposal is to identify how students and early career members relate to the APTA. Our organization wants to better serve its members and create a community that all physical therapy professionals and students can genuinely benefit from. To best identify how to create this community, we need to engage with the members who comprise this community.
Target Group: Students and early career professionals (0-5yrs in practice)
Proposal: Creation of a focus group (15 – 20 members) composed of students from PT/PTA programs across the state and early professionals currently practicing in MA. This task force will work directly with a board member (Pres-Elect) to complete the following:
The mission:
- Explore what makes a professional community appealing to you and your peers — what would make you want to join and stay engaged with APTA?
- Develop and present 1–3 proposals to the APTAMA Board of Directors by June 15th to help grow membership.
- At least part of your proposal should be feasible to launch by September 1st (to align with a grant opportunity).
APTA or APTA MA membership is not a requirement to be on this task force.
